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Pure takes a classic frame shape and makes it modern with an eco-friendly construction of bio-acetate. This earth-conscious material is both biodegradable and made from a renewable source, so you can feel just as good as you look when wearing your new specs. Shown in translucent brown, with spring hinges for comfort.
Anti-Scratch lens coating
Premium case & cloth
More ways to improve your vision? We’re glad you asked...
Protect your eyes and make screen time more comfortable. Learn more
Make everyday life easier with lenses that adapt to the lighting. Learn more
The 2 in 1 lens solution perfect for near & farsightedness. Learn more
Designed for close-distance reading. Learn more
To correct double vision and help you see clearly. Learn more
Look on the bright side without compromising the view. Learn more
Had no idea what to expect with these since there were no reviews yet! But I was pleasantly surprised. These are cute, comfortable and add a nice retro touch to an outfit.Show more
Champagne - Size L, 27 May 2021, by Lauren S.
With all this masking, the eyes have to tell the whole story. Pure frames my eyes perfectly: they reflect their color and their shape, and my eyes are perfectly centered in the frames. "Look into my eyes," they say. "There's really someone here!"Show more
Clear Blue - Size L, 08 January 2022, by Michael
The subtle 1970’s minimalist flare I have been looking for! I absolutely love these frames and can tell they’ll be my go to frames of summer 2021!Show more
Champagne - Size L, 30 April 2021, by stephanieamandawalsh
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